The Future of AI's Marketing Side

Let's get right to the point - will AI remove marketers from the table?

No. AI is an asset that can be used to assist in creation of strategy development. AI is faster - Not better. I repeat - faster is not better. There are things that Artificial Intelligence is not able to do currently. AI does not have human intuition, dare I say - yet. You should never ever skip the research phase of any project, because it is the first and most important thing you can do to be successful.

AI does not have awareness around other events happening. It does not have all of the research and investigative data. You can bootstrap that work and give AI that information to assist you, however. For example, what if creating a R&R program for employees is what the business actually needs to help it grow? Or what if AI has you doing a pop-up shop to create awareness for your product launch during the Red River Rivalry? Conceptually, it may very well be an outstanding idea, but instinctively and intuitively you will not have any attendees that morning and early afternoon, because it's (insert your time) and OU STILL SUCKS.

AI rewrite

Will AI remove marketers from the table? Absolutely not.

AI is a tool, not a replacement. It’s fast—but fast doesn’t mean better. AI can assist in content generation, surface-level analysis, and even campaign ideation, but it lacks what real marketers bring to the table: intuition, context, and strategy.

AI doesn't truly know your audience. It doesn’t understand timing, emotional nuance, or real-world events unless you feed it that information. It can’t grasp the cultural implications of launching a pop-up during the Red River Rivalry—or realize that no one’s showing up that morning because they’re tailgating or watching the game.

It can’t decide if your company needs a rewards & recognition program instead of a flashy new ad campaign. That takes human insight—the kind built from experience, research, and strategic gut instinct.

So no, AI won’t replace marketers.

But marketers who know how to use AI effectively? They’ll replace the ones who don’t.

I asked ChatGPT to create a humanoid picture of itself, and then as a business professional.

Chat GPT Humanoid

Chat GPT Business Professional

Important note Marketing is the umbrella for the following divisions of a business:

Advertising, Public Relations, Media, Sales, and Communications

Seperating these to steer your organization is not only doing a disservice to your business, it's also blatantly wrong and your business will not function properly.